The Definitive Guide For ICO/STO Marketing.

The article divides ICO and STO marketing into a comprehensive guide. It gives you a roadmap to what to do and how to do it. We are also trying to provide resources and examples for your understanding.

If you are reading this article, you must be familiar with ICO and STO. ICO is a revolution started back in 2016 and growing evidently, data confirm that back in 2016 ICO raised $96 million. Throughout the time ICO has become a largely controversial mechanism from a simple, promising funding mechanism. ICO is often used by people with negative intentions, due to lack of jurisdiction and regulations in the system. So to the solution to this many well-respected individuals created Security Token Offering or STO.

STO is similar to ICO a blockchain-based representation for securing assets with security laws, and it may be the best funding mechanisms created to date. In this article we are going to extensively cover ways of creating effective PR and marketing plans for ICO and STO, We will share helpful tips and pointers to ace the genre.

Before getting started… We need to know

• The difference between ICO and STO Marketing: If you are planning to create a marketing plan for ICO and STO, you should be aware of the significant differences both of the mechanisms share. For ICO marketing, the main concern has always been to attract a large pool of retail investors in the public crowd sale. Most of the time it is achieved by community-driven strategies, operating bounty fair, maintaining active social media channels or running telegram charts.

Whereas, in the world of STO is a lot different. Most STOs aren’t occasionally allowed to operate together with the retail investors. STO as many regulatory limitations, as a result, the marketing strategy for STO is mostly eared around sophisticated and accredited investors.

• And ten Accordingly decide your PR and marketing plan: Once you’ve known the differences between ICO and STO marketing strategies, you can set an idea of what exactly your marketing plan should be.

However, in this article, we are explaining 5 different ways you can reach both the ICO and STO market.

What you need for an ICO/STO PR and marketing plan…

Step.1 Website

The first and foremost step of any marketing strategy is to create the face of the brand. In this case, your website’s homepage is the brand’s face. This is the first interaction area spend by the investors, no matter retail or others. So it is extremely significant for both mechanisms. Having a professional and informative homepage creates a better image thus increasing the brand value. The key to a successful website is that it can interact with its viewers thoroughly, which resulting in all the questions asked by a potential investor. It is highly important that the website is simple and as a decent look, it may content relatable graphics and videos. While explaining principles of Website design Alice Jackson affirms, websites should be user-friendly. Also, the PR section of your homepage should include a ‘get in touch’ info so that customers can get any information at any time.

Step.2 Detailed Content Plan

If a website is your brand’s face, then the content is your brand’s voice. Including in-depth and knowledgeable articles to your brand’s website can help to spread your word and simultaneously educating your readers. It is always advisable to maintain an active company blog; it will not only develop and educate your readers thus building a community in your industry niche. For a starter, just two articles a month can be a game-changer.

Step.3 Social Media Presence

If you are planning a marketing strategy in 2019, you can’t miss social media. Social media is an essential part of everyone’s life. Even nowadays a complete brand image is creating online by social media presence. If you are in the crypto industry you might know that ICOs create and maintain social media presence in five different social media platforms, including the major ones like LinkedIn, Twitter, YouTube, and others. While STOs are slightly different in nature, as they do not follow a conventional crypto crowd sale. But still, for an STO marketing strategy, social media plays an inevitable part. For STO marketing the social media platforms include BitcoinTalk, Reddit, Twitter, etc. establishing a strong social media presence can create a big impact on your quest for ICO or STO investors.

Step.4 Analyze Your Efforts

Once you start producing content and sharing materials on the web, analyzing your efforts will give you profound ideas for your next steps. When you are creating any marketing plan it is important to know what the demand of your market is, only then you can reach your desired marketing goals. So to do that, you have to analyze the efforts you put. There are certain ways you can measure your activities on the web.

• Measuring website traffic on Google Analytics
• The effectiveness of traffic sources is also measured by Google Analytics.
• Analyzing the engagement of your community groups- Discussions, Query, Resolution time, etc.
• Reacts on your contents- Likes, Shares, Comments.
• Referrals for your ICO/STO
• Counting the backlinks of your website

Step.5 Community Management

As I mentioned in the step.2 that content marketing of your brand creates a community in the industrial niche. Once you have such a community ahead, obviously your responsibility would be to manage that community. You can interact with your community members; listen to their queries, resolving them with proactive answers, etc. For better community management, you should have FAQs for answering queries rapidly. Regardless of the mechanism, this is essential for both ICO and STO marketing.

To wrap it up! The Marketing Plan isn’t a one day job; it requires time, patience and hard work. Marketing for ICO and STO is rd on some levels but if you come up with a productive marketing strategy and work accordingly, success is definitely ahead of you!

Leave us a comment if you think our idea is hopeful for your project.

A Comprehensive Guide For IEO Marketing 2019

 

In 2019  IEO marketing or Initial Exchange Offering gained revolutionary attention as Binance successfully launched three different IEOs; all are selling out quickly to record-breaking interest. The last project that is queued this year is Celer. The network has kept waiting for over 30,000 thousand stuck in the Binance queue to contribute.

It is safe to say that IEO brought back to the spotlight with over 50 IEOs being launched this year. IEO help to raise companies’ moderate funds typically up to 10 million USD. It works directly on the exchange portal build on their company websites. The best part of IEO is when the sale concludes; the tokens are guaranteed to be listed on the exchange platform was the IEO was confined.

The conducting process of IEO is quite simple. There are still expenses and other things to consider. Most importantly, you need to know proper marketing techniques to drive a successful IEO. The exchanges cannot do all of the marketing for you.

Here in this article, we are going to break down seven simple tips and observations on IEO marketing to help you on the journey.

1. Shorter Marketing Timeframe and Costs: In recent times, the IEO marketing timeframe as becoming much sorter and cost-effective. It allows doing aggressive marketing for 2-3 months to hit the targets, unlike ICO, making it doesn’t need a 4-6 month marketing range to reach the goals. Top agencies usually 50k to 100k dollars for leading up the IEO marketing, but some startup companies offer the same service at a lesser price. Make sure to choose the best reputable agencies that have good track records with their clients.

2. Watch out the Exchange Dilution: when it comes to IEO marketing plans, it is essential to look out for exchange dilutions. By capitalizing on the IEO interest, we can invest more and more on projects to gain lucrative benefits. If you go to the Binance launchpad, you can witness organically generated excitement from Binance to have a successful launch. If you consider for a minute that IEO and ICO can ace the same fate, then you must anticipate seeing exchange dilution by IEO interests. Also, most importantly, the project can do multiple IEOs around various exchanges, and existing ICOs have come back to life by doing IEO.

3. Know that exchanges will only provide basic marketing: As we know that transactions can provide primary marketing perks to IEO exchange. But it is not enough. The basic expose may include social media blasts and newsletters, which will eventually end up in the spam inbox. There is another process of conducting marketing for IEO. It comes along with some expenses, but still it worth it. IEO needs real branding, real marketing for real growth. If you want to start successful marketing, you need a plan that supersedes the fundraising period. If you don’t opt for this, you might risk losing investors and begin from the post-listing, which investors find critical due to price fluctuations.

4. IEOs bring security and limit jurisdiction risk for projects: if you know about IEO, you might be aware of the fact that it has built-in KYC and country limitations witting exchange. For the IEO exchange, it needs a legal opinion from the country of origin from the project. Other risks may include country limitations which will be on the exchange as they are responsible for their user base. This means if you are an IEO founder, you save on both legal fees and KYC hassle. The protected resources should be allocated towards marketing and getting your projects known to IEO. Passive marketing will not bring the desired success and leave you disappointed.

5. IEO doesn’t sell out instantly: if you think that your IEO will sell out immediately, you’re wrong. If you keep track of the statistics, you’ll notice most IEOs do not hit their IEO hard capitals during the period of IEO. Even you offer smaller offering consisting 5-10% of circulating tokens, and these sales are not guaranteed and depends on multiple factors.  Some IEOs conduct private sales before an IEO; it will bring up the hype brand named partners with additional investors. Others starts their journey with an IEO and realize how important community, PR, social media, and media are for IEO marketing. If you choose the right marketing strategy and put it into the proper place, you can increase the chance of running a lucrative, successful IEO.

6. Short term token price decrease: Similar to ICOs and other crypto’s, the data collected in 2019 shows an overall reduction of token prices, including IEO. All of the top exchange projects, there are generally secured against early investors. Instead, they are often battling themselves and new token investors. Also, it is essential to note that IEO imposes lockup restrictions for private investors, so IEO participants are mostly protected from imposters. Similar to any other points from the above, a coherent market plan is needed to gain long term investors.

7. Create a Win-Win situation: lastly, IEO right now is at a quality level with exchanges having a through considering or selection process. It is vital that projects willing to do an IEO as an existing brand or some traction that will provide value for exchanges to the token buyers. Exchange value is clear, also new token buyers as to conduct KYC register token and so on. The process will improve the time across exchanges creating a win-win situation for the IEO founders.

Finally, time will tell, but it is still safe to assume that IEO will become more and more apparent soon. Despite the risks, IEO has brought a new spark to the ICO market.